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Connect Meta Pixel and TikTok Pixel

Paste your pixel ID once and we track page views, add-to-cart, checkout and purchases automatically, so your Facebook, Instagram and TikTok ads optimize better.

Open this page in your dashboard

Steps

  1. Open Settings and scroll to Ads & tracking.
    Ads & tracking
    Ads & tracking
  2. Paste your Meta (Facebook) Pixel ID (digits only — find it in Meta Events Manager).
  3. Paste your TikTok Pixel ID (capital letters and digits — find it in TikTok Ads Manager → Events).
  4. Click Save.

We track page views, add to cart, checkout started and purchases (with the order value) automatically. No code needed.

After saving, open your store and add a product to the cart, then check the event shows in Events Manager or the Pixel Helper extension.

See which ads really sell

Add utm_source to your ad links (like ?utm_source=facebook) and each order's source shows in Analytics. Add your ad spend and you'll see the real profit per channel.

The pixel helps the ad platform target better; Analytics shows your own numbers from real orders, returns included.
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